Sales And Marketing Alignment Tips

Next Year Is The Year Marketing And Sales Come Together As One Team Nothing is more annoying and frustrating than the age-old debate among sales and marketing folks. Marketing thinks sales doesn’t follow up on the leads they generate, and sales doesn’t think marketing...

The Online Promotion Forecast in 2018

Easypromos has prepared a forecast of the top 10 booming trends that will dominate promotional marketing in 2018. Periodic lead capture contests connected with CRM and DMP to define user profiles. Instagram giveaways to grow community flourish; on Facebook, creative...

How to Treat Your Audience

As modern consumers become increasingly annoyed at having their content interrupted by ads, Brand New Media’s Damien Bray believes it’s time to start treating audiences as intimate friends, not numbers on a programmatic dashboard   Marketing used to be a...

Marketing Predictions for 2018

Personalization, video content and artificial intelligence are just some of the trends that ruled the marketing industry in 2017. This year, marketers focused on developing quality content, employing bots and connecting with customers through multiple mediums—but what...

Steps to Measure Digital Marketing Metrics and ROI

Research shows that email, social media, and websites are the top three channels for engaging with consumers. Whether they’re using mobile or desktop, the majority of your customers use these channels to learn and compare products and services. They are also best used...