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You Don’t Need to Hire a Pro to Take and Edit Photos

You Don’t Need to Hire a Pro to Take and Edit Photos

No matter what type of business you have, you need to be using high quality images as a promotional tool. You can distribute these pictures across all your marketing channels. Share them on social media profiles such as Facebook, Instagram, and Twitter. Add photos to...

Increase Conversions Using the Elements of Design

Increase Conversions Using the Elements of Design

  Want to boost your website conversions? The obvious revisions would include your call to action, coming up with something more enticing and engaging. Or, perhaps the marketing and promotional materials themselves. After all, if you get people interested before they...

Attract More Leads With Video in 6 Ways

Attract More Leads With Video in 6 Ways

  Video is one of the most effective ways to drive sales for marketers. According to Email Monks, emails with videos drive a staggering 280% higher return than the ones without. In fact, according to a report by the Aberdeen Group, 67% of organizations use video to...

The Pros and Cons of a Career in Digital Marketing

The Pros and Cons of a Career in Digital Marketing

Digital marketing is a fairly new field that aims to improve the digital presence of a business and support the brand across different digital outlets (also transferring to the offline world).  Professional marketing teams engage in different activities in the digital...

The Biggest Lessons that HubSpot Learned

The Biggest Lessons that HubSpot Learned

  One of the big themes for me in 2017 was what it means for marketers to do the right thing. Outbound marketing that relies on spamming, irrelevant advertising, and other tactics that are almost as bad for the business as they are for the customer is obviously not...

The Importance of Content Marketing in Your Business

The Importance of Content Marketing in Your Business

  If you’ve looked up “marketing trends” in the past three years, chances are good you’ve heard of content marketing. Content marketing is exploding in popularity—so much so that you’ve probably heard people tell you how you need to start a blog and start creating...

Consumers are Searching for Reviews Before They Buy

Consumers are Searching for Reviews Before They Buy

With mobile devices, people are searching in real time for negative experiences to make decisions. CMOs, are you prepared? Contributor Brian Solis discusses the benefits of building consumer trust.   The best experiences and the worst experiences are oftentimes so...

Sales And Marketing Alignment Tips

Nothing is more annoying and frustrating than the age-old debate among sales and marketing folks. Marketing thinks sales doesn’t follow up on the leads they generate, and sales doesn’t think marketing generates any high-quality leads.