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Are Sarcastic Polls the Next Social Media Hype?

Are Sarcastic Polls the Next Social Media Hype?

A new social media trend has brands talking: sarcastic polls. Last week, people were spotted tweeting memes that put a humorous spin on personal dating ads. In the majority of these, people poke fun at themselves about what they are searching for. Instead of a man...

Email Is Still King for Many Marketers

Email Is Still King for Many Marketers

As a channel to reach prospects and customers, email continues to thrive, even as other messaging platforms emerge. Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the...